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Pink Lady® Apples and Tenderstem® captures the London Underground

Exciting times for the UM team in Bristol as their campaign for Pink Lady® apples and Tenderstem® are both currently appearing on the London Underground. This is a media first for these clients who have traditionally concentrated spend in magazines and online activity. The brief was to up-weight London and to target ABC1 consumers encouraging [...]

Are you ready to ADAPT?

Andy Reid, Managing Director of McCann and IPA City Head for Bristol, gives his take on the IPA’s ADAPT initiative.  Ian Priest’s agenda for the IPA’s ADAPT initiative helping agencies and clients move with a fast changing world caught my imagination. The idea of adaption for survival is nothing new. Charles Darwin first articulated it [...]

Team McCann joins the Race for Life with Pink Lady® Apples

Today, our Media Manager Lauren Gregory tells us about McCann’s latest fundraising efforts.   Cancer Research UK’s Race for Life is a series of 5k or 10k women-only fundraising events, which are raising money for research to help beat all 200 types of cancer. On 7th July 2013, six of the McCann ladies entered the 5k [...]

Get the story straight

Today McCann Bristol’s Managing Director, Andy Reid, who was recently appointed IPA City Head for Bristol, tells us why it’s important to get the story straight…    The explosion of communication channels available to brands and their agencies in recent years is a well-observed phenomenon.  It’s often discussed in terms of opportunity or threat; from [...]

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