McCann Direct
Fancy getting engaged?
The role of our Direct Marketing team at McCann Erickson Bristol is to engage your customers in a one-to-one relationship with your brand. Because the most profitable customers you can have are those you have a genuine relationship with.
Before we can engage them though, we need insights into what makes them tick. Who are they? Where are they? And what do they want? Answering these questions will provide the launch pad for more efficient and more effective communications. For creative work that truly connects.
Whether we're talking TV, radio, press, mail, phone or digital, we can make sure our clients' customers buy, buy more and stay longer.
Of course, this doesn't happen in isolation. As a Communications House, we ensure that whatever we do provides seamless integration with our clients' overall marketing programmes. Maximising their marketing investments to the full. A perfect marriage, in fact.
IRS is a leading Equity Release provider. We manage rolling customer acquisition programmes including advertising, DM, DRTV, B2B and affinity marketing that has attracted over 100,000 leads. We have created real demand for the business: acquired for £3 in 2003, a recent FT article now values the company at £200m.
The Spirit Group are the managed arm of Punch Taverns. We create and implement programmes that focus on driving footfall into their estate. This involves the implementation of large scale direct marketing campaigns, which run alongside localised activity for new openings and new concepts.
Sure Mobile is the telecoms brand from Cable & Wireless. We manage brand advertising, customer retention and new acquisition programmes across their entire product range in the territories where they operate. We use a multi-channel approach for all brand activation, new product launches and direct response programmes.
Westfield is one of the largest Cash Plan providers in the U.K. We manage an integrated customer acquisition campaign including DRTV, radio, inserts, door drop and online. All data is analysed by McCann to develop on-going plans and activity.