McCann-i
The bigger picture
That's the single biggest benefit of using our specialist in-house online team at McCann Erickson Bristol.
Most stand-alone new media agencies tend to adopt a 'bottom up' approach. And traditional ad agencies adopt a 'top down' approach. Both result in narrow or shallow solutions.
Within our Communications House offering we provide our clients with the best of both worlds because we see the bigger picture. We combine the first-class strategic thinking, insight and planning of the world's biggest agency with the online skills of a team at the cutting edge of the digital revolution.
Whether it's building websites, ensuring your digital solutions are standards compliant or developing a Search Engine Marketing strategy, we have the resources to deliver. And even though we're at the cutting edge, we don't just get excited about the technology. We're actually much more interested in results.
Tenovus is the leading cancer charity in Wales, delivering localised care and support via their all-new mobile units. As part of their recent brand reinvention we delivered a full website re-design, introducing an online donation facility, interactive event calendar and community upload section for people to post their own personal videos and messages. Central to all this was the ability for on-gong content to be managed by the client to limit future costs. We did all this in two months. Tenovus.org.uk
Goodyear Dunlop asked us to create an extranet that would bring their growing network together. So our site avoided the traditional top-down portal approach of corporate extranets and adopted a democratic principle. The site acts as a social networking tool allowing any member of the HiQ community to join forum discussions, provide technical support and access employee profiles. www.hiqonline.co.uk
What Furniture provides access to furniture from over 185 retailers. Our aim was to generate sales leads, so we developed a clear online furniture finder, an option for customers to view products available in local stores, SEO, plus monthly updates to keep the site refreshing and interesting for customers. www.whatfurniture.co.uk
Operating across all levels of the Harley-Davidson and Buell businesses, from Pan-European strategy development through to bespoke local dealership marketing, we demonstrate the strength and depth of our integrated marketing approach in over five languages. This activity includes, amongst other things, new model launches, range brochures, advertising, direct mail, in-store POS, salesforce communications and web activity.