Cathay Pacific: For every good fare sale there’s a need to tell people how good your prices are! Therefore, driving traffic to the Cathay website, in order to generate ticket sales, is vital in sale season.

So what did we do? A highly tactical online campaign aimed at frequent travellers and economy class deal-seekers. The creative ranged from newsletters to skyscrapers to direct email…

And what were the results? A highly successful campaign that delivered direct sales worth more than £160,000.