Halos N Horns, the popular range of children’s bath time products (for sensitive souls), asked us to build the brand and assert credibility with ‘mums who battle at bath time’.
What did we do? An integrated TV, press and online campaign to both parenting and children’s audiences. With a focus heavily on online media – to drive awareness on a modest budget – we implemented rich media, email advertorials and online competitions on sites ranging from Bounty to iVillage to Nick Junior.
And the result? Brand awareness and registrations on the Halos website. More than 350,000 impressions, in excess of 10,500 clicks to site (at less than £1 each) and an impressive average click through rate of 1.33%.

And this means more happy mums, plus a happy client whose brand objectives are met and whose sales are benefiting.