The campaign, using new creative which highlights the multisensory experience of eating a Pink Lady apple, will launch on Friday 12 June on Channel 4 during the centre break of Gogglebox – a prime spot within the channel’s programming, secured by the UM Bristol media team.
The TV ads will continue to roll out across Channel 4, More 4, E4, Dave, W Channel and Alibi throughout June and was the subject of “significant” investment from the brand which will see the campaign further amplified across print, digital and social media advertising, PR and across the Coregeo-owned brand’s digital channels.
“We are excited to launch a TV advertising campaign in the UK for the first time, particularly because our new creative really brings to life the sweet taste, crisp crunch and juicy boost of a Pink Lady,” said marketing manager Lynn Shaw.
“The advertising is enabling us to speak to our key demographic with a schedule targeting primetime, at this important period for new-season apples launching in-store. We are confident the campaign will build brand awareness among new and existing fans, bolstering our position as the UK’s number one apple and fresh produce brand,” she added.
Take a look at the ad itself below...