Brittany Ferries, the leading maritime carrier on the western and central Channel, has selected UM Bristol to offer paid media and marketing support across their two key business areas, ferry crossings and holiday packages.
This appointment comes as Brittany Ferries sets its course towards a brighter future, after two difficult years in which Covid-led travel restrictions hit the business hard.
Until now, Brittany Ferries has worked with an array of different agencies across their four key markets in the UK, Ireland, France and Spain. Their decision to work with the UM Bristol team across all European markets comes as they look to centralise their approach to comms. The end of this siloed approach gives UM the opportunity to provide its marketing and advertising expertise, giving a fresh approach to paid media, and evolving their acquisition marketing strategy.
Originally founded in 1972, Brittany Ferries is now looking to develop and enhance every aspect of the customer experience, from booking to holidaying and returning home. The new appointment will see the UM team build a global paid media strategy, which will include all paid media channels to support the business, the wider customer marketing strategy and continue to drive growth for the brand.
Sophie Handley, Head of Marketing at Brittany Ferries said, “We were looking for an agency of progressive thinkers who are not afraid to challenge the norm and try new things. It’s a really exciting time for us as we look to shake up our comms strategy across our European markets and we believe UM Bristol is perfectly placed to join us on the voyage towards tomorrow.”
Sue Hendry, Managing Partner at UM Bristol, said: “We’re thrilled that Brittany Ferries have chosen to work with us as they enter this exciting chapter, particularly after such a challenging 18 months. Their reputation precedes them and it’s a privilege to become an extension of their team as we work to reshape their media strategy.”