We plan and execute digital campaigns that engage audiences and drive compelling results across the full digital ecosystem.
Digital media has become omnipresent in daily life. It plays a central role in how we as consumers discover, research, learn and buy. As consumption of digital media has grown exponentially, so too has the range of platforms and technologies available to marketers. Our team of channel specialists and media strategists understand how to best utilise digital media to maximise impact and efficacy for brands across the full range of marketing objectives and media budgets.
Our approach combines the global scale and buying power that comes from being part of the IPG Mediabrands family, with the agility and attentiveness of a boutique digital specialist. Our clients get the best of both worlds: working with a team that has access to best-in-market data insights, digital tools and media relationships, alongside unrestricted access to specialists in their fields eager to collaborate and immerse themselves within our clients’ businesses.
We firmly believe that truly brilliant digital media campaigns cannot be delivered within a vacuum. Our unfair advantage as a digital team is that we work within a Media department boasting expertise across the full media spectrum across above, below and through the line channels. In addition, further input is provided by strategic planning, digital UX and creative teams across the wider team, which ensures that our digital campaigns are built from a foundation of brilliant thinking forged from multiple perspectives.
We combine the expertise and best-in-class campaign delivery of our in-house programmatic trading desk, with IPG Mediabrands-backed relationships across all leading display media owners. This enables us to select the best approach and drive optimal display performance for our clients.
Our paid social specialists have a wealth of experience in delivering social media campaigns across the full spectrum of objectives, from driving social engagement and raising brand awareness, to generating leads and revenue from the channel.
We understand how to build content that consumers (and Google) are looking for. Our team has the knowledge and expertise required to provide technical guidance, onsite and offsite optimisation and digital PR and content outreach campaigns that build authority and increase the organic visibility of our clients’ websites.
Our PPC experts combine the art of how to build paid search campaigns that deliver the right message at the right time, with the science of machine-learning Search Ads 360 technology to execute campaigns that maximise return on investment.
Our Affiliates team have a proven track record of delivering highly effective affiliate programmes for both e-commerce and lead generation objectives. We work with the full suite of affiliate networks, publishers and technologies available in the market, giving us complete freedom to find the optimal approach for every programme that we manage.