Media

Cutting-edge planning tools, paired with significant buying power and impressive expertise, mean our Media team deliver seriously effective paid media campaigns for our clients.

At UM Bristol, we believe that better science and better art, deliver better outcomes to our clients in the media moments that matter most.

We are a creative media planning and buying agency, committed to blurring the lines between media and creativity, data and content, and science and art.

As part of McCann Bristol’s integrated offering, we deliver cross-channel media-plans that best address our clients’ needs. We also work with clients and their different agencies on a media-only basis.

As a UM regional hub, we’re also part of the wider IPG Mediabrands family which brings access to market-leading media planning tools and serious buying power.

OUR APPROACH

Our bespoke Moments planning process provides us with a framework to craft effective media strategies to suit any budget and requirement.

Following this process ensures our campaigns always deliver tangible results for our clients.

The Moments planning process consists of seven stages:

  1. Understand: Interrogation of the brief to identify the business challenge that our communications strategy needs to solve.
  2. Discover: A deep-dive into the market conditions, consumer behaviour and brand attributes help us understand the wider context around the challenge and identify insights and opportunities for effective communication.
  3. Imagine: Developing market, consumer and brand insights into a clear and directional media strategy that will inform channel selection and infiltrate those media moments that will be most effective in delivering results.
  4. Architect: Building the media plan around those key strategic and category moments, and deploying budget effectively in order to deliver the optimum effect.
  5. Invest: Allocating the budgets between channels to best deliver against the campaign objectives. Leveraging the understanding of Owned and Earned channels to focus Paid support effectively.
  6. Implement: Technical campaign set-up paired with best practice media negotiating and buying approach ensures the campaign is delivered cost-effectively.
  7. Analyse and Optimise: Our ‘test, learn and optimise’ approach means that our quest for the most effective media plan never stops. Once the campaign is in-flight, we are reporting, analysing and optimising the plan to ensure maximum efficacy.

OUR SERVICES

We develop our plans to deploy media channels that best deliver against our clients objectives. From TV to posters, print to cinema, leaflets to paid social, paid search to affiliates, programmatic to SEO, we’ve got it covered.

Where HiQ require hyper-localised digital media targeting using Paid Social, Paid Search and SEO, we deliver.

When Visit Jersey want to showcase their beautiful Island using rich interactive digital media, we do that for them.

When Motability want to maximise emotional connection through the power of TV, we do that too.

OUR ETHOS

Our passion and commitment doesn’t increase or decrease with budget size. We’re a small team which means you’ll always have a senior member of our team working on your business.

Every penny of your budget is sacred and spent as if it were our own. And every client success is most definitely celebrated in the same way.