Insights

The Luxury of Sleep

Let’s face it, we all love a little afternoon nap on the sofa or an extra few hours in bed in the morning.   And with good reason too, as we explain here...

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Truth

MWG's Super Bowl Wrap-Up

The Super Bowl took place this past weekend. This is the largest global advertising event of the year, and thus we wanted to share our learnings about what it means to be a brand in this landscape. Below you'll find our thoughts on what worked, what didn't, and why it's important for brands across the globe to take note.

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Truth

Truth about Global Brands

McCann is the only major UK creative agency with a network of local offices, which we believe allows us to better understand what is really going on across the country at a local level. Our recent Truth about Global Brands study shows how this local understanding leads to Deep Globality...

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Truth

Don't miss out on our Talks on Toast: Truth about Age event

“Aging” is a theme that extends well beyond the older generation. Aging and attitudes toward aging affect people at every life stage and in every country around the world. At our next breakfast event we'll be sharing McCann Truth Central's latest research study into how this impacts our industry.

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Insights

Mobile World Congress

For the seventh consecutive year, McCann Worldgroup hosted an exclusive event to enhance our clients’ participation at Mobile World Congress in Barcelona. Here are some of the key insights from the event.

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Insights

Truth about Brexit and brands

Findings from a global study on the mood of the nation in light of Brexit were revealed to marketers and business leaders from across the South West at the second in a series of new breakfast briefings from McCann Bristol, called Talks on Toast. 

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Insights

Thirsty for change – a need for better water usage

From a supplier perspective, across both the domestic and retail water markets, there is a clear opportunity to not only educate consumers, but to nudge and steer them into more environmentally friendly and fundamentally cheaper water usage. Our Senior Tom Morgan explores how...

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Insights

What’s the point of brand purpose?

At McCann, our mission is to help brands play a meaningful role in people’s lives. Your brand’s MEANINGFUL BRAND ROLE is the guiding principle for everything the brand does, says, and is. Here our Planning Director, Kathryn Ellis looks at the idea of brand purpose and how to stat the conversation.

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Insights

Where are advertising’s lost girls?

Underrepresentation of women in creative departments is both a creative and commercial problem for the UK advertising industry. Only 30% of all advertising creatives are female, dropping to 11% of creative directors. We would all love to welcome more great women into these roles, but we face challenges in finding, attracting and retaining the best talent.


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Truth

Finding Truth Online

As campaign efforts heat up in the count-down to the general election on the 8th June, party policies and pledges are once again at the frontline of the news and debates. And what a year it has been, with Brexit, a Trump win (and potential impeachment), the collapse of the Irish coalition government and an it-will-never-happen snap election. It’s safe to say 2016/17 have been subject to considerable political controversy. 

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Insights

Housing Market in Crisis?

It's a familiar headline. One that is so often accompanied by news of record house prices and the age of a first time home buyer overtaking the age of a first time parent. It’s no wonder a recent study found that people rated buying a house more stressful than having a child.

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