Dan Wood, Senior SEO Manager at McCann Bristol, shares his insight into how to prepare for Google's algorithm updates.

Discount and voucher affiliates are among the best-performing in any typical affiliate program. A common misconception, however, is that working with these affiliate types means sacrificing margin on sales that would have occurred anyway. In this article we explore a few ways to reap the benefits of working with these top publishers while protecting margin and even increasing basket values.

From a supplier perspective, across both the domestic and retail water markets, there is a clear opportunity to not only educate consumers, but to nudge and steer them into more environmentally friendly and fundamentally cheaper water usage. Our Senior Tom Morgan explores how...

Underrepresentation of women in creative departments is both a creative and commercial problem for the UK advertising industry. Only 30% of all advertising creatives are female, dropping to 11% of creative directors. We would all love to welcome more great women into these roles, but we face challenges in finding, attracting and retaining the best talent.

Take a look at this months top tech trends from around the global McCann network

It's a familiar headline. One that is so often accompanied by news of record house prices and the age of a first time home buyer overtaking the age of a first time parent. It’s no wonder a recent study found that people rated buying a house more stressful than having a child.

Sylvie Pender, Senior Account Director at McCann Bristol, discusses what makes a great April Fools story.

Affiliate marketing is almost as old as the internet itself, but despite this the channel remains a source of untapped potential for many brands. Whilst other pay-to-play channels such as paid search, paid social and display have become mainstays of marketing plans, affiliates is often overlooked. In order to assess whether or not affiliate marketing is right for your brand, there are various points for consideration.

At McCann, our mission is to help brands play a meaningful role in people’s lives. Your brand’s MEANINGFUL BRAND ROLE is the guiding principle for everything the brand does, says, and is. Here our Planning Director, Kathryn Ellis looks at the idea of brand purpose and how to stat the conversation.

Let’s face it, we all love a little afternoon nap on the sofa or an extra few hours in bed in the morning. And with good reason too, as we explain here...

As Amazon starts their $13.7B bid to buy Whole Foods Market, we examine insights from our Deep Global Retail team as to why we should all be sitting up and taking notice, as the merge looks to completely reshape the retail grocery category.

The Consumer Electronics Show (CES) has once again unleashed the latest wave of technology trends on Las Vegas that people around the world are talking about. Here is a download of all the trends from McCann Worldgroup.

Take a look at this months top tech trends from around the global McCann network

For the seventh consecutive year, McCann Worldgroup hosted an exclusive event to enhance our clients’ participation at Mobile World Congress in Barcelona. Here are some of the key insights from the event.

Findings from a global study on the mood of the nation in light of Brexit were revealed to marketers and business leaders from across the South West at the second in a series of new breakfast briefings from McCann Bristol, called Talks on Toast.