Dan Wood, Senior SEO Manager at McCann Bristol, shares his insight into how to prepare for Google's algorithm updates.

Sylvie Pender, Senior Account Director at McCann Bristol, discusses what makes a great April Fools story.

Kathryn Ellis, Managing Partner at McCann Bristol, discusses how the pandemic has created an opportunity for brands to fast forward to the future.

Discount and voucher affiliates are among the best-performing in any typical affiliate program. A common misconception, however, is that working with these affiliate types means sacrificing margin on sales that would have occurred anyway. In this article we explore a few ways to reap the benefits of working with these top publishers while protecting margin and even increasing basket values.

Affiliate marketing is almost as old as the internet itself, but despite this the channel remains a source of untapped potential for many brands. Whilst other pay-to-play channels such as paid search, paid social and display have become mainstays of marketing plans, affiliates is often overlooked. In order to assess whether or not affiliate marketing is right for your brand, there are various points for consideration.

The Consumer Electronics Show (CES) has once again unleashed the latest wave of technology trends on Las Vegas that people around the world are talking about. Here is a download of all the trends from McCann Worldgroup.

From a supplier perspective, across both the domestic and retail water markets, there is a clear opportunity to not only educate consumers, but to nudge and steer them into more environmentally friendly and fundamentally cheaper water usage. Our Senior Tom Morgan explores how...

At McCann, our mission is to help brands play a meaningful role in people’s lives. Your brand’s MEANINGFUL BRAND ROLE is the guiding principle for everything the brand does, says, and is. Here our Planning Director, Kathryn Ellis looks at the idea of brand purpose and how to stat the conversation.

Take a look at this months top tech trends from around the global McCann network