Truth
TruthWellTold

Our Senior Planner, Tom Morgan, investigates the current trends in DIY. Do home-owners really see their house as an investment as opposed to a sanctuary?

McCann is the only major UK creative agency with a network of local offices, which we believe allows us to better understand what is really going on across the country at a local level. Our recent Truth about Global Brands study shows how this local understanding leads to Deep Globality...

From a supplier perspective, across both the domestic and retail water markets, there is a clear opportunity to not only educate consumers, but to nudge and steer them into more environmentally friendly and fundamentally cheaper water usage. Our Senior Tom Morgan explores how...

At McCann, our mission is to help brands play a meaningful role in people’s lives. Your brand’s MEANINGFUL BRAND ROLE is the guiding principle for everything the brand does, says, and is. Here our Planning Director, Kathryn Ellis looks at the idea of brand purpose and how to stat the conversation.

See all the latest innovations from Facebook, Amazon and Microsoft

Take a look at this months top tech trends from around the global McCann network

“Aging” is a theme that extends well beyond the older generation. Aging and attitudes toward aging affect people at every life stage and in every country around the world. At our next breakfast event we'll be sharing McCann Truth Central's latest research study into how this impacts our industry.

Underrepresentation of women in creative departments is both a creative and commercial problem for the UK advertising industry. Only 30% of all advertising creatives are female, dropping to 11% of creative directors. We would all love to welcome more great women into these roles, but we face challenges in finding, attracting and retaining the best talent.

Let’s face it, we all love a little afternoon nap on the sofa or an extra few hours in bed in the morning. And with good reason too, as we explain here...