Truth

Truth about Global Brands

McCann is the only major UK creative agency with a network of local offices, which we believe allows us to better understand what is really going on across the country at a local level. Our recent Truth about Global Brands study shows how this local understanding leads to Deep Globality...

Read more
Truth

Don't miss out on our Talks on Toast: Truth about Age event

“Aging” is a theme that extends well beyond the older generation. Aging and attitudes toward aging affect people at every life stage and in every country around the world. At our next breakfast event we'll be sharing McCann Truth Central's latest research study into how this impacts our industry.

Read more
Truth

Finding Truth Online

As campaign efforts heat up in the count-down to the general election on the 8th June, party policies and pledges are once again at the frontline of the news and debates. And what a year it has been, with Brexit, a Trump win (and potential impeachment), the collapse of the Irish coalition government and an it-will-never-happen snap election. It’s safe to say 2016/17 have been subject to considerable political controversy.

Read more
Truth

MWG's Super Bowl Wrap-Up

The Super Bowl took place this past weekend. This is the largest global advertising event of the year, and thus we wanted to share our learnings about what it means to be a brand in this landscape. Below you'll find our thoughts on what worked, what didn't, and why it's important for brands across the globe to take note.

Read more