Humour has an endless ability to capture our attention and provide an instant moment of affinity. It can disarm people, diffuse a difficult situation or help us stand out from the crowd. Here our PR & Social Director, Pat Southwell explains why.
Finding the Human truths in the war against Coronavirus.
McCann Bristol has been awarded its very first Cannes Lion at this year’s International Festival of Creativity, for work with domestic abuse charity, Refuge.
Our Senior Planner, Tom Morgan, investigates the current trends in DIY. Do home-owners really see their house as an investment as opposed to a sanctuary?
McCann is the only major UK creative agency with a network of local offices, which we believe allows us to better understand what is really going on across the country at a local level. Our recent Truth about Global Brands study shows how this local understanding leads to Deep Globality...
See all the latest innovations from Facebook, Amazon and Microsoft
“Aging” is a theme that extends well beyond the older generation. Aging and attitudes toward aging affect people at every life stage and in every country around the world. At our next breakfast event we'll be sharing McCann Truth Central's latest research study into how this impacts our industry.
The Super Bowl took place this past weekend. This is the largest global advertising event of the year, and thus we wanted to share our learnings about what it means to be a brand in this landscape. Below you'll find our thoughts on what worked, what didn't, and why it's important for brands across the globe to take note.
As we step into the New Year, here at McCann Bristol we have one final festive treat to share – the very latest Winter 2017/18 trend report from our global insights department, Truth Central.
