Finding the Human truths in the war against Coronavirus.

McCann is the only major UK creative agency with a network of local offices, which we believe allows us to better understand what is really going on across the country at a local level. Our recent Truth about Global Brands study shows how this local understanding leads to Deep Globality...

“Aging” is a theme that extends well beyond the older generation. Aging and attitudes toward aging affect people at every life stage and in every country around the world. At our next breakfast event we'll be sharing McCann Truth Central's latest research study into how this impacts our industry.

As campaign efforts heat up in the count-down to the general election on the 8^th June, party policies and pledges are once again at the frontline of the news and debates. And what a year it has been, with Brexit, a Trump win (and potential impeachment), the collapse of the Irish coalition government and an it-will-never-happen snap election. It’s safe to say 2016/17 have been subject to considerable political controversy.

McCann Bristol has been awarded its very first Cannes Lion at this year’s International Festival of Creativity, for work with domestic abuse charity, Refuge.

Check out the latest from Instagram, Google, Facebook, Amazon and MIT in this month's tech trends round-up

The Super Bowl took place this past weekend. This is the largest global advertising event of the year, and thus we wanted to share our learnings about what it means to be a brand in this landscape. Below you'll find our thoughts on what worked, what didn't, and why it's important for brands across the globe to take note.

Our Senior Planner, Tom Morgan, investigates the current trends in DIY. Do home-owners really see their house as an investment as opposed to a sanctuary?

See all the latest innovations from Facebook, Amazon and Microsoft

As we step into the New Year, here at McCann Bristol we have one final festive treat to share – the very latest Winter 2017/18 trend report from our global insights department, Truth Central.