McCann Bristol has been awarded its very first Cannes Lion at this year’s International Festival of Creativity, for work with domestic abuse charity, Refuge.
The team picked up a Bronze Lion for its campaign ‘Turn to us’ which uses powerful reversible poetry to raise awareness of domestic abuse and provide a reminder that no one should suffer in silence. The poems were produced for Christmas, Valentine’s Day and most recently, Father’s Day.
In the initial four-week campaign period, over 27,000 women contacted Refuge or visited the website. The December launch generated an uplift of over 2000% in web traffic and the poems have achieved a reach of over 500 million. These figures are a stunning testament to the work.
Jon Elsom, Group Creative Director at McCann Central said: “Winning a Cannes Lion is a huge moment for us at McCann Bristol. It’s our first ever. It’s sobering to think that families across the country will be victims of violence in their home, even on the most festive of occasions. The poems really are a tribute to the often life-saving action Refuge undertakes every day.”
The Bristol award contributed to an amazing Worldgroup tally of 73 awards this year including being named Network of the Year for the first time ever.
Everyone involved in the campaign has donated their services to Refuge free of charge.