Welcome to the colourful, animated world of Admouth, a fresh change in direction for Admiral. Our campaign introduced the Admiral and her canine sidekick, Alfie. It is their mission to make life simpler for everyone, like having car and home insurance in one policy. The characters are brought to vivid life by BAFTA-winning animators Studio AKA and a top cast led by Stephen Mangan and Sally Phillips.


We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.