2021 brought with it hope of a vaccine and a return to some normality. Admiral wanted to kick off the new year in positive fashion by revisiting our charming, animated world of Admouth.
To communicate that Admiral provides ‘one policy’ cover for cars and homes, even at different addresses, McCann Bristol commissioned Studio AKA to animate a new 30" spot titled ‘Balloon’ as part of their new ‘Rewardingly Simple' campaign.
‘Balloon’ introduces us to the Taylor family. Mrs Taylor is joined by the Admiral (and her canine sidekick) for a scenic hot air balloon ride - with an inflight picnic. Meanwhile, down below, Mrs Taylor's son polishes his shiny new car, and Mrs Taylor Senior is quietly tending to her garden. What could go wrong? Well, things fall apart when a flock of naughty seagulls discover the picnic and chaos ensues. Thankfully Admiral and her canine sidekick are there to save the day.
The ad was supported by a new 10” spot entitled ‘Tai Chi’, that highlights a value message: you can keep your family covered for less.
Working with AKA's team of CGI artists and animators, both spots nod to traditional model animation to create a world of endearing characters, inhabiting a beautifully rich and diverse British seaside town. Director Steve Small observes: "I had been looking forward to indulging in colourful schadenfreude once again, and returning to wreak havoc on the seaside town of Admouth. Here we discover that altitude and 30lb chickens don’t mix. Watch the skies!”
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