Cathay Pacific

Cathay Pacific were launching their first direct flight from Dublin to Hong Kong—a world first. And after years of tiresome and time-consuming connections via London, this was huge news for both casual and frequent flyers.

Hong Kong is the ‘City of Light’, known for its neon lights and amazing skyline that changes appearance as the day converts to night. So our campaign showcased Hong Kong’s most famous tourist spots to bring the allure of the bright lights to life, highlighting the direct Dublin connection by featuring the national flag’s colours in the light’s reflective glow.