Epson
Sheddingnewlighton
existingproducts

Life Illuminated

Epson is known for many things: printers, projectors and scanners among other technologies. In recent years projector capability has developed at pace, with short-throw and super-bright models available. However, if you ask a general consumer about using a projector, they would probably imagine a bulky white box that needs to sit in the middle of a darkened room, pointing at a large white screen.

Our job was to show that Epson’s new range of projectors – the EF-100 – was very different to those that went before. They are design-led products with a premium look and feel. We did so through a pan-European influencer campaign that showed how the new EF-100 could be used by interiors lovers, families, extreme sports fans, photographers and gamers. The campaign theme was #lifeilluminated, challenging influencers in five European countries to tell stories with the projector.

Results

Influencers

25

Pieces of content

139

Impressions

1.8M

Reached

1.2M

Engagement

164K

Likes

138K

Comments

2.5K

Engagement

10.8%

Benchmark

2%

Imaginewhatwecoulddoforyou?

We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.