The country was in a tense place. The outcome of the Brexit vote had forged a chasm between friends, colleagues and even family members. And, to make matters worse, there was now to be a snap election that many people just didn’t have the appetite for. Since the 2010 coalition government formed between the Liberal Democrats and the Conservatives, the former had a problem on their hands – how do they show voters that things have changed?
To help create some distance in voters’ minds between the Lib Dems and the Tories, we launched a tactical campaign that showed Tim Farron’s party was vehemently opposed to Theresa May’s very right-leaning policies. With a simple face swap and a very clear message, we helped the Lib Dems gain media attention and sway public opinion throughout the country.
We also developed a Theresa May sock puppet character to feature in election campaign films like this one: