We identified an opportunity to introduce Lugger Rum’s Signature Serve as an alternative ‘drink of the summer’ for an audience seeking new tastes. We worked closely with mixologists to develop a Signature Serve that captured the brand’s roguish personality. Our PR, Creative and Media team created an integrated advertising and social content campaign to introduce the newly christened 'Spicy Lugger' to this audience, spicing up their summer.

1210244 Mc Cann Web LUGGER 2a
1210244 Mc Cann Web LUGGER 2b


Our activity generated a 0.31% CTR and over 1m paid social impressions through our media partnership. Lyme Bay's social channels saw a 2.2% engagement rate, well above average for the sector. The Lyme Bay website benefited from a 320% increase in traffic.


We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.