Motability

Motability provides adapted cars and powered scooters those who receive personal independence payments. Despite having more than 600,000 vehicles on the road, awareness of the scheme was low. We uncovered a valued truth: Motability helps people get out and do simple, everyday tasks. From this, we developed an enduring brand strategy of ‘Everyday Freedom’ which continues to resonate through integrated media channels.
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We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.