The Motability Scheme allows those with a mobility allowance to get out and about independently, and do the day-to-day things that we would take for granted. We gave a name to this feeling: Everyday Freedom. This became the foundation of an engaging new campaign for Motability, in partnership with Vauxhall. A campaign that captured the spirit of ‘everyday freedom’ to raise awareness, broaden understanding and increase uptake of the scheme.


We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.