Motability
EverydayFreedom

The Motability Scheme allows those with a mobility allowance to get out and about independently, and do the day-to-day things that we would take for granted. We gave a name to this feeling: Everyday Freedom. This became the foundation of an engaging new campaign for Motability, in partnership with Vauxhall. A campaign that captured the spirit of ‘everyday freedom’ to raise awareness, broaden understanding and increase uptake of the scheme.

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