Pink Lady

A Pink Lady® apple's unique flavour and qualities are not an accident. Only the best of the best apples are selected, hand-picked and given the Pink Lady® seal of approval – the pink heart-shaped sticker you find on every one of their apples. It’s a symbol of its authenticity and guarantees consistent quality.

We identified that we needed to support this quality through a key moment in the day - snacking. When you’re looking for that mid-afternoon pick-me-up, you want to be sure that you've chosen the best option. So, we took the feeling you get when you bite into a Pink Lady® apple and brought it to life with some pretty outlandish characters.