Taste the 'WOW'

Pink Lady® apples are loved in 90 countries worldwide. McCann Bristol was appointed as the lead global agency to increase brand awareness in some key territories — Thailand, Vietnam and the Middle East — and launch the global apple brand as a premium taste experience.

Following global research, we re-invented our 'Taste the WOW' campaign to appeal to Asian and Middle East markets. The new creative was developed with Aardman (Oscar-winning animators of Wallace & Gromit). We mobilised the McCann network in each territory to develop localised media plans, tailored local POS promotions and translated all assets to ensure each market had a toolkit to launch the brand effectively.

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We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.