UsinganFMCGwebsiteasabrandengagementplatform

Pink lady digital

McCann Bristol has worked with Pink Lady Apples since 2012 across a number of different disciplines; ATL, Digital, eCRM, Packaging and Media. Our most recent work together has been to promote healthy snacking via our Snackisfaction campaign.

A core part of this (excuse the pun) was a website which worked as brand engagement platform, housing bite sized content (and again) to support campaign activity. We delivered highly engaging content across promotions, newsletters and social media all with the aim of positioning Pink Lady Apples as a tasty alternative to less-healthy snacks.

A few of the notable results for our campaign:

  • Increased brand salience
  • Attracted more web visitors and increased ATOS to 5 minutes
  • An uplift in newsletter open rates to 20%
  • Achieved database growth target of 100k qualified leads
  • All with A+ performance and security scores - a testament to a robust development solution.