McCann positioned Pink Lady® as a multisensory eating experience to target increased penetration amongst its key target audience. The UX and development teams’ response to this strategy was to create a brand engagement platform, bringing to life the WOW campaign.

We developed a content strategy to create appetising bite sized content to support campaign activity and designed to deliver high engagement content for the website, promotions, news and social activation.


The website has increased brand salience, attracting more visitors and increasing time on site. Newsletter open rates grew to +20%. And we achieved the brands customer growth target of +100k qualified leads. The sites A+ performance and security scores are testament to a robust development solution.


We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.