Since the PM’s request for people to stay at home in March, calls and contacts to Refuge’s National Domestic Abuse Helpline have rocketed by 66 per cent, with visits to its website rising ten-fold. So McCann Bristol partnered with the charity to create a short film starring award-winning actor Maxine Peake, drawing attention to the shocking rise in violence against women during lockdown.
The 10-minute story was written by McCann Bristol’s Group Executive Creative Director, Jon Elsom, and directed by Steve Reeves. It features characters Alix and Richard, a married couple whose whirlwind romance quickly descended into physical and mental abuse. Surfaces sends a clear message of hope to survivors. Whether they have already fled their perpetrator, or are still living in constant fear, it tells them that there is a life after abuse, and that support is available – and that they are not alone.