Theindependently
MindedGene

Small Luxury Hotels don’t do things the way the big chains do. No standardised menu in their restaurants, no copy-and-paste approach to their interiors, no two hotels are the same. And that’s the way their guests like it. Because the types of people who stay in an SLH hotel aren’t like the masses. They have something others don’t – the DRD4 gene. And yes, it is an actual gene. 

To spread the message of how SLH hotels go against the flow, we decided to celebrate DRD4 with a film that focuses on the spirit of adventure. We created a rousing speech, delivered by a “little womb guy” with the fully-developed voice of an adult Scandinavian man. It was… unexpected to say the least. But that’s just what you’d expect from the hotel group that doesn’t play by the same rules as everyone else.