Tenderstem® is a well-known and well-loved veg, but there is still uncertainty around how best to cook with it. We knew this because of the huge number of searches on the topic. In fact, Tenderstem® is an incredibly versatile ingredient. We just needed to provide the inspiration and education to get people started.

Partnering with renowned photographer Carl Warner, we created five ‘foodscapes’ from fresh produce. These scenes place our Tenderstem® hero into ‘little adventures’ including climbing a mountain of roast potatoes, bungee jumping into a noodle dish and surfing a lettuce wave; replacing the usual serving suggestion with epic, inviting and mouth-watering foodie inspiration.


We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.