Thatchers Cider is the number 1 cider brand in the UK. Based in Somerset, they are a ‘fourth generation’ cider brand and one of the few still owned by the original family. Thatchers want to remain true to this heritage while becoming more relevant nationally, as they continue to scale up. We’ve worked with Thatchers to establish the importance of what it means to be family-owned at a brand level, whilst ensuring they continue to innovate and inspire through product campaigns that tap into different audiences.
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