In summer 2020, Thatchers launched their new Cloudy Lemon cider, a refreshing apple cider with a zingy lemon twist. Cloudy Lemon is a first within the cider category, with no other cider brand offering a lemon variant. We launched Cloudy Lemon with a quirky animated ad that established it as the ‘surprising’ drink of the summer. Cloudy Lemon is now one of Thatchers’ most successful product launches and won the Best New Product Launch at the 2020 World Cider Awards.
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