Working in tandem with the brand development project, McCann’s UX team worked closely with the Royal Mint to redevelop their consumer facing website. The ambition of the project was to rearchitect and design the website making it more customer focused and to promote the Royal Mint’s diverse offering to new audiences - without alienating this cherished British brands’ core customers.
In delivering a robust information architecture and streamlined user experience, we had to consider new product offerings, B2B requirements, security integrations and future international markets.
Using the newly developed brand segment personas, we performed a series of usability studies alongside key stakeholder sessions, technical and content audits, SEO and UX reviews to establish the key insights that would define the strategic approach to the project. Following definition of scope, we developed a design system for the new platform, from which the new user interface was developed.
The new website was launched in 2020 and is performing ahead of targets and has been well received by both the brand and its’ customers
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