Event date: 1st May 2024
2024 could well be the year of the challenger brand. People are stopping and thinking about their purchase decisions more than ever before. And if brand loyalty isn’t as strong a force as it used to be, what opportunities does this present?
We’ll explore what it means to be a challenger brand in today’s world, and examine the ways the landscape has evolved across a variety of categories. With the South West’s finest marketers exploring the issues from multiple perspectives over the dinner table, we’re expecting a thought-provoking discussion – perhaps even leading to a challenger perspective on the seminal work in this area, Eating the Big Fish.
