FOOD FOR THOUGHT
There are two things we love at McCann Bristol: good ideas and good food. And now we’re combining the best of both in Food for Thought. This tasty series of events will bring the finest marketing minds in the South West together to discuss the issues we’re all facing over a fine meal.
It’ll be a feast of different formats. An intimate round-table supper club where we can chew over the detail of a particular issue. A walking tour of new Bristol eateries that lets us share a taste of what’s on our minds. Or a breakfast seminar with inspiring speakers to whet our appetite for the day ahead.
After each session, we’ll create a white paper to share with a wider audience, giving more people the chance to digest what we’ve learned. And of course, all contributors will be fully credited, as we want to build the reputation of a community of like-minded people that are demonstrating the best the South-West has to offer.
If you’d like to receive the white papers once they’re written, register your interest on the links below.
Our next event
SPRING 2024
Be more challenger
2024 could well be the year of the challenger brand. People are stopping and thinking about their purchase decisions more than ever before. And if brand loyalty isn’t as strong a force as it used to be, what opportunities does this present?
We’ll explore what it means to be a challenger brand in today’s world, and examine the ways the landscape has evolved across a variety of categories. With the South West’s finest marketers exploring the issues from multiple perspectives over the dinner table, we’re expecting a thought-provoking discussion – perhaps even leading to a challenger perspective on the seminal work in this area, Eating the Big Fish.
to download your copy of the white paper, once it’s released.
All events
SPRING 2024
Be more
challenger
Bristol is a city known for challenging the status quo, and we want to see how that mindset could inspire the brands we’re all working with. What does it mean to be a challenger brand in 2024, and how should challengers interact with consumers who are considering their choices more than ever?
Register
to download your copy of the white paper, once it’s released.
SUMMER 2024
Calling all attention seekers
Attention is at an all-time premium. Now we’d like some of yours, so we can discuss how brands can successfully grab the attention of their audience and make an impact in a world filled with more content, in more formats, than ever before.
Register
to download your copy of the white paper, once it’s released.
AUTUMN 2024
Creating work that works
Effectiveness is the cornerstone of modern marketing. The ability to measure how well our marketing activity is achieving business objectives is critical to the success of the discipline. We’ll be debating tools, techniques and anecdotes from the frontline of achieving, and measuring, effectiveness.
Register
to download your copy of the white paper, once it’s released.