The Power of Creativity

Event date: 17th July 2025

For a second year we have partnered with Aardman Animation to co-host an event at their legendary head quarters.

We'll be talking about The Power of Human Creativity. How it separates brands in a sea of sameness. In an industry wrestling with AI, this is a timely reminder that great ideas are created by people not prompts. A talk that covers horology, humour and the human touch.

On Thursday 17th July we will once again join forces with the creative power house, the Oscar award winning Aardman Animation! This year we will be exploring The Power of Creativity.

As with all our Food for Thought events expect incredible local food and drinks! We loved Big Nath's BBQ so much last year we've invited them back so their grill will be fired up and serving award winning BBQ in the lovely Aardman garden, weather permitting! Drinks will be flowing and inspiration will be running high.

The format of the event will be:

  • Welcome drinks and BBQ
  • Talks held in the Aardman cinema
  • A panel discussion (panellists to be announced)
  • Mingle

The talks will be given by our award winning Executive Creative Director Zane Radcliffe, our Managing Partner, Strategy, Sarah Warewinter and a TBA Aardman representative. The talks will dive into the principles behind lateral thinking, and why this way of looking at the world can help businesses to harness creativity to drive business goals. We’ll be taking a look at some of the best examples of this in action from brands like Ikea, Sainsbury’s and Netflix, as well as a look at some of the brands who have found it harder. 

This will be a closed event but if you would like to attend, we are reserving a limited number of seats. These seats are available on a first come first serve basis, subject to confirmation. Please contact [email protected]

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