Event date: 8th May 2025
Escapism.
Escapism is a fundamental human behavior that has shaped our world for centuries, from ancient Greek theater to the immersive virtual realities of today. It is not just a coping mechanism but a source of creativity, innovation, and imagination.
In today’s fast-paced world, escapism offers a crucial emotional release, with 91% of people globally affirming the need to escape occasionally. This universal desire has given rise to the “Escape Economy”, valued at $9.7 trillion and expected to grow to $13.9 trillion by 2028. From travel and tourism to entertainment and leisure, escape-related industries underpin much of the global economy.
Here at McCann, we have a Truth Central Division. The Truth Central Division released a report “Truth about Escapism” and it is a proprietary piece of global research that explores the concept of escapism as a universal human desire and its implications across various sectors. It is based on extensive research, including a global survey, expert interviews, literature reviews, ethnographies, and social media analysis. The study spans multiple countries and disciplines, providing a comprehensive view of how escapism manifests in modern society.
We will be taking a deep dive into that report at a great venue here in Bristol with speakers Sarah Warewinter, Managing Partner, Strategy and Jess Francis, McCann Worldwide, Research Director, Truth Central. And as always the food and drinks will be on point!
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