News
Do you map? Follow your customer and you'll be on the right track.
By Matthieu Mondin, Strategy Director
A strong brand is made of dozens of components: the products or services, logo, visual & audio identity, corporate culture, advertising, online experiences and content, social presence… that’s why it often takes years for marketers to build a strong, enduring loved brand. And every year, the same question comes about. . .
Agencies across Central scoop four Drum Awards shortlists
Our teams across McCann Central, including UM Bristol, have been shortlisted in four categories at this year's Drum Awards Festival.
Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?
The Cookie Jar Remains Firmly Open
By Ruston Butcher, Media Account Director
On July 24th, it was announced that Google were cancelling their long-running plan to ditch cookies.
Ultimately, this is good news for us as advertisers . . .
TV Viewing Figures Are Outperforming The Three Lions
By Dan Poulter Williams, Media Director
Euro 2024 isn’t just a test for Southgate’s team to go one step further, but a litmus test for the state of UK TV viewing too; particularly if the Three Lions have a successful competition.
Is advertising rediscovering its funny bone?
By Zane Radcliffe, Executive Creative Director
When I started out as junior creative at Leo Burnett and HHCL in the nineties, from the moment you walked on to the creative floor in the morning, to the moment you left, laughter rebounded round the offices.
The Vilification of Gen Z is Misleading Brands
By Beth Evans, Strategist
It's a tale as old as time itself. One woven into our collective consciousness.