Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Published on 1st November 2024Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
In this episode, we’re joined by Tracey Pilon, Commercial Director at Microsoft, and UM Birmingham’s Katherine Ray, Business Director and Tom Williams, Senior SEO Director, to break through the jargon and uncover the. current state of AI in search, what it means for marketers and brands, and what the future of search might look like.
What we cover in the episode
- The evolution of the SEO landscape
- How Microsoft is harnessing the power of AI
- Will fragmentation in search increase?
- The potential rise of zero-click searches (and why this might not be a bad thing)
- Why marketers need to consider the full funnel
https://open.spotify.com/episode/2MHnR7IP2xgq9RC4No9cXC?si=zWwBCMZeQAeOcQoemrLk5Q
