Rodda’s It’s godda be Rodda’s

Launching a bold new creative platform, “It’s godda be Rodda’s” marks the debut of the brand’s first-ever TVCs in its 130-year history.

Rooted in the belief that you—and your dessert—deserve better, the campaign challenges the idea that clotted cream should be saved for scones and special occasions, and repositions Rodda’s as the only worthy companion to any moment of indulgence.

Dripping with richness and full of humour, the work leans into classic food-porn-style advertising, with a refreshingly self-aware twist. The result is two mouth-watering films that remind the nation: when it comes to treating yourself, it’s godda be Rodda’s.

The campaign runs across TV and social.