Waterstones READ BETTER

A Cannes Lions-winning campaign built on a staggering insight that we read, on average, over 62,000 words each day on our screens and social channels.

Our cinema campaign brings this to life creatively by animating passages from famous books using words and graphics from the many sites we commonly interact with online. 

It lands the point that ‘We are all readers’, breaking down one of the biggest personal barriers to enjoying books.