Tenderstem® is a well-known and loved veg, but there was still uncertainty around how to cook with it; backed up by the huge number of searches on this topic. In fact, Tenderstem® is an incredibly versatile ingredient. We just needed to provide the inspiration and education to get people started.
Partnering with renowned photographer Carl Warner, we created five ‘foodscapes’ from fresh produce. These scenes place our Tenderstem® hero into ‘little adventures’ including climbing a mountain of roast potatoes, bungee jumping into a noodle dish and surfing a lettuce wave; replacing the usual serving suggestion with an epic, inviting and mouth-watering visual.