Tenderstem® broccoli was commonly (under) used as a side dish at special eating occasions. Our challenge was to persuade more people to incorporate it into everyday dishes. We did this with a campaign that highlighted its versatility, inspiring a new spirit of adventure in the kitchen.
Tenderstem® has a European cousin in Bimi®. We created, translated and managed a campaign – across nine countries — to educate European consumers on how to get the best from their Bimi® broccoli.
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Tenderstem® - Online
We apply our fully integrated expertise across Media, Research, Strategy, Creative, Digital and PR. Our solutions can be as niche or as fully joined-up as your brand demands. Talk to us about how we can give you an unfair advantage.