Brittany Ferries Wake

Building on our ‘Uncommon Holidays’ brand platform for Brittany Ferries, ‘Wake’ is a campaign of long copy print ads that combine great writing and art direction to immerse readers in personal and quirky holiday experiences by ferry. 

The executions – for France, Spain and Ireland – feature a ship moving across a sea of copy and forming a typographical wake. 

A Campaign ‘Ad of the Day’ and Ad Age ‘Ad of the week’, the industry press has credited us for ‘making waves’ for the brand, with LBB Online stating ‘we’re losing our shit over this’ (in a good way!).