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Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy

For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.

Adolescence - sparking debate and breaking records

By Aled Schell, Business Director, McCann Bristol UM and Dan Poulter Williams, Media Director, McCann Bristol UM

Unless you’ve been living under a rock for the past few weeks, you’ll be familiar with Adolescence. The four-part Netflix show about the dangers of online culture on youth has sparked national debate; from Education Secretary Bridget Phillipson pushing for a smartphone ban in schools, and even Keir Starmer discussing it at Prime Minister’s Questions.
 

Wellbeing at work: sweat the small stuff

By Chloe Foy, McCann Synergy, Senior Consultant

How are you feeling today?

Or, to dive a bit deeper, how satisfied are you with your life these days? 
This thought-provoking question is at the heart of Gallup's newly released World Happiness Report, and it’s no ordinary query. Created back in 2009, it was described by Belgian Economist and Oxford Professor Jan Emmanuel De Neve as a game-changer—transforming the way we approach Economics itself.