IPA Effectiveness Week
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photo of Christopher Davies Christopher Davies 09 October, 2018

McCann took home a gold award and the #IPASocialWorks Special Prize for Best Use of Social Media for their L’Oréal True Match campaign that used a diverse range of influencers to recruit previously excluded. In addition, McCann also won a silver and a bronze for its Aldi case study, charting the supermarket’s ‘Everyday Amazing’ and Christmas campaigns.

Being recognised for great ideas that deliver real business results is the ultimate accolade we strive for. To be honoured in this way is fantastic and recognition of all the tremendous hard work that our client teams across the country put in.