Following successful launches in Japan and the US, Japanese food company Mizkan has launched their healthy snack-bar ZENB into the UK market.
ZENB offer a range of veggie sticks that use the whole vegetable, including the core, peel, seeds and stem. The bars are an exciting new way to enjoy sustainable plant-based snacks for a balanced life. Flavours include Carrot, Beetroot, Red Pepper and Pumpkin.
The bars are aimed at eco-aware, health conscious consumers as an easier way to eat vegetables and to help raise awareness around food waste.
The paid media campaign, planned and delivered by UM Bristol, targets on-the-go consumers using highly targeted digital channels including Paid Social, Paid Search, SEO, Digital Display and Lead Generation. The corona-virus pandemic led to a focus on the more flexible, self-serve digital channels at launch.